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Shapeshifters 2012 focuses on Designing Information


Render of the generative visual created by Jan Vantomme for Shapeshifters 2012.
The 2012 Shapeshifters lectures focus on how graphic designers visualise/transform infor­ma­tion so that it becomes almost intu­itively com­pre­hen­sible. Six lec­turers reflect from their own vision and know-how on inter­ac­tive design, editorial/news design, data visu­al­i­sa­tion, exhi­bi­tion design, car­tog­raphy and wayfinding sys­tems. On February 8 the series opened with Brendan DawesMoMA exhib­ited artist, designer, author, maker, self con­fessed gen­er­alist and the founder of Beep Industries – and renowned publication designer Mark Porter, who designs mag­a­zines, news­pa­pers, books, web­sites and apps for con­tent worth reading. Tonight, Wednesday March 7, Associate Professor at the Department of Architecture, Urbanism and Planning of the University of Leuven Andrew Vande Moere and eclectic designer Morag Myerscough will take the stage at the Beursschouwburg in Brussels. Morag Myerscough was one of the very popular speakers at TYPO London last October.


Render of the generative visual created by Jan Vantomme for Shapeshifters 2012.
Typeface: Arnhem Fine by Fred Smeijers

Andrew Vande Moere
(B) is an Associate Professor at the Department of Architecture, Urbanism and Planning of the University of Leuven. He teaches about the sym­biosis of media and space, exem­pli­fied by topics such as archi­tec­tural com­puting, urban infor­matics, social visu­al­iza­tion, inter­ac­tion design and media archi­tec­ture. Andrew acquired his PhD degree at the ETH-Zurich, Switzerland, after which he became a lec­turer in Design Computing at the University of Sydney, Australia.



Since 2004, Andrew main­tains the weblog Information Aesthetics, at which he col­lects com­pelling rep­re­sen­ta­tions of data that are able to inform as well as engage the public at large. He is par­tic­u­larly inter­ested in com­bining infor­ma­tion visu­al­iza­tion with cre­ative design, in order to convey useful insight as well as to pro­voke per­sonal reflec­tion or behav­ioural per­sua­sion. In his aca­d­emic research, he explores how the com­mu­ni­ca­tion of infor­ma­tion can be pushed into phys­ical reality without the use of elec­tronic dis­plays, by exper­i­menting with small, wear­able visu­al­iza­tions inte­grated in clothing, or large-scale infographics that are attached to archi­tec­tural facades.





For more on Andrew Vande Moere read this interview on Pingmag.


Render of the generative visual created by Jan Vantomme for Shapeshifters 2012.
Typeface: Arnhem Fine by Fred Smeijers

Morag Myerscough has pro­duced an eclectic – and some­times eccen­tric – body of work that is fre­quently unclas­si­fi­able but always offers a high level of engage­ment. She com­bines formal graphic design method­olo­gies (typog­raphy, image making, colour theory) with highly indi­vid­u­alist craft skills.”
Extract: Adrian Shaughnessy – Book: Supergraphics – Transforming Space: Unit 02 – Tony Brook and Adrian Shaughnessy



Morag studied at Central St Martin’s and the Royal College of Art, and started Studio Myerscough in 1993. Over the years she has con­cen­trated on working way beyond the restric­tions of 2-D and cre­ates and curates many dif­ferent types of work including a train as a café, numerous exhi­bi­tions, inter­preting build­ings plus run­ning her own gallery and shop ‘her house’. Currently designing the per­ma­nent exhi­bi­tion which will be in the New Design Museum, London. Collaboratively working with Cartlidge Levene on the wayfinding for the new exten­sion at the Tate Modern, archi­tects Herzog and De Meuron. Working on sev­eral social design projects, in hos­pi­tals and youth centres. Recently completed, working in a team with Zynga in San Francisco, on the spa­tial design of their new head­quar­ters. Been out on the street with a public art instal­la­tion for the Experimenta expo in Lisbon working with super­group col­lab­o­rator Luke Morgan. Plus much more…



Myerscough believes that wayfinding is not purely about a series of signs but as much about bringing out the nar­ra­tive in the built envi­ron­ment, enhancing the phys­ical expe­ri­ence, it is very impor­tant how people feel when they move through a space, if they can move easily almost uncon­sciously and if you can make them smile and feel happy that is one of the best out­comes.



For more on Morag Myerscough read this review of her presentation at TYPO London. You will be blown away by her idiosyncratic and inventive use of type.


Wednesday, March 7, 2012 - 8 pm
Tickets: €12/10 (call for availability)

Beursschouwburg
A. Ortsstraat 20–28, 1000 Brussels
02 550 03 50 - tickets@beursschouwburg.be
Lec­tures will be in English, and start at 8 pm.
07.03.2012 - 18.32.24
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