Being acquainted with Janno Hahn is not unlike being Santa’s buddy sometimes. Once in a while he sends me a promotional piece they designed, and they’re invariably real treats. Last March he notified me of a new project René Knip and he were developing – a kit to create your own string with paper letters.
Each year DrukGoed BV commissions Atelier René Knip to design a gift for their customers and acquaintances, to showcase the creative and technical knowhow of both parties. Just like last year’s Scrbbl this promotional item was produced by DrukGoed and paardekooper display. As DrukGoed exists 25 years this year the promotional item is an alphabet string similar to those used to decorate the room at birthday parties.
The kit consists of a booklet measuring 125 x 225 mm with 140 tear-out pages featuring one single letter or number per page. They are glossy silver on the front and copper on the back, with colour accents in pink, yellow, red, violet, turquoise etc. By partly tearing, folding and rolling up those precut and perforated portions of the pages letters and numbers in 2,5 dimensions appear. Two partly cut small rectangles at the top of each letter or number are used to hang them on a string to form words.
The inside of the cover for the booklet features the manual explaining what to do with the perforated and partly cut portions – yellow means fold forwards, red fold backwards, and turquoise means roll up. The character shapes bear the recognizable Atelier René Knip signature style, with some surprising shapes and very inventive solutions. Janno explained that both parties involved in the design and production put a lot of thought and research in this project; trying out tens of different types of stock and dies to obtain the ideal combination of materials and techniques. And it shows – the paper is just sturdy enough to keep its shape but folds easily, and the cuts and perforations are perfectly thought out as the end result is very neat and tidy, with very clean edges.
This is again a remarkable typographic artefact by René Knip and Janno Hahn. It has been printed in a limited edition. The alphabet string kit is not available for sale, but is sent as a gift to acquaintances of DrukGoed and ARK. Yet rumour has it that a very limited number would be on sale at The Frozen Fountain in Amsterdam. Unfortunately I can’t personally confirm this, nor do I know how many would be available for the general public.
28.10.2008 - 00.39.16
Posted by Unzipper
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