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A very powerful image graces the movie poster for J.J. Abrams monster/horror flick Cloverfield. While de billowing smoke towering over Manhattan recalls the tragedy of 9/11, the beheaded Statue of Liberty is reminiscent of a promotional image for the dystopian movie classic Planet of The Apes, where the top half of the Statue is sticking out of the sand on a deserted beach. By the way, I never understood why that image was introduced at some point, because it, like, gives away the ending of the movie and completely ruins the surprise. Ah, the stupidity of certain breed of marketing people never ceases to amaze me...
Just as the making of the movie was shrouded in mystery, it took us quite a while over at the Typophile Type Identification Board to figure out what typeface was used in the poster. The straight-sided tech sans is quite similar to DIN 1451 Engschrift & Mittelschrift, successfully reworked by Albert-Jan Pool and expanded into the grossly overused FF DIN family. Other nice alternatives are Metroflex, Sophisto, Reykjavik, PTL Notes, Neo Sans, Sys, Ubik, ITC Conduit etc. We eventually managed to nail it as Klampenborg.
Every new release by Tim Burton is a minor event, as the cinema auteur consistently builds fascinating, offbeat universes in his movies. The movie poster for Sweeney Todd: The Demon Barber of Fleet Street – his sixth collaboration with Johnny Depp – beautifully translates its dark atmosphere. It depicts fetish actor Depp brooding in his barber’s chair, using only tones of grey and a dash of crimson. The movie title set in Goldburg matches the 19th century atmosphere to a tee. A similar vintage looking serif display face is NewYorkerType.
I know it looks slick and commercial, but nonetheless the movie poster for Jumper is very well made. The silhouette of Hayden Christensen nicely frames both the tagline plus movie logo set in Agency and the landmarks at the bottom which hint at the teleporting abilities the protagonist. The beautiful purplish grey and electric blue tones give the overall poster a unified look. And yet I can’t shake the feeling that I’ve seen this before...
Playing with light and shadows can provide dramatic effect, as proves the movie poster for There Will Be Blood. The sparsely lit portrait of Daniel Day-Lewis leaves ample room for framing the sunset scene on his shoulders. The typeface used for the movie title carries the unfortunate monicker of Kraut-type-a-fuck – from this very moment on a large number of porn filters have censored or blocked Unzipped. Unnecessarily so because it is nothing but a distressed Wedding Text (which sounds a lot sweeter).
This is again a case of a bland localized version while there’s a brilliant alternate poster to be seen somewhere else in the world. The movie poster for The Savages – with all type set in that tired old Futura – displayed here pales in comparison to...
... this magnificent design by one of my all time comic book heroes Chris Ware. An excellent choice, because no one can capture alienation, isolation and despair as poignantly as the auteur of cult classics like Jimmy Corrigan, the Smartest Kid on Earth and the Acme Novelty Library. There is no point in trying to identify the wonderful lettering, as that’s what it is: hand lettered by Chris Ware himself who is a consummate and inventive calligrapher. If you’re not familiar with his work yet, do yourself a favour and discover his hilariously depressing funnybooks.
I think the colourful squares in the movie poster for Fados may refer to the tile work which is typical for certain types of classic Portuguese architecture. Unfortunately they decided to use hand rendered serif type of an unclear origin while I witnessed at ATypI Lisbon marvellous examples of architectural lettering that would go perfectly with the poster.
Lastly the movie poster for Brian De Palma’s Redacted employs a censored typewritten page as graphic device to underline the controversial theme of his documentary. The weathered type is one of the innumerable FF Trixie clones, but frankly nothing beats the real thing.
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>> but frankly nothing beats the real thing
Except itself! Watch out ...
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The poster text is all well and good for There Will Be Blood, but I want to know the interstitial titles font, specifically the spiky, austere face they're using for the various years the movie takes place in. I haven't been able to find any examples online.
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Do you have some screenshots for me to look at? I haven't seen the movie yet and don't own the DVD, so I don't have a clue what you're talking about.
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Just a note about the Cloverfield poster, the concept for the headless Statue Of Liberty was inspired from the movie poster for 'Escape from New York'
http://artfiles.art.com/images/-/Escape-from-New-York-Poster-C10133218.jpeg |
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Oooh, nice find, Chris! I completely forgot about that one.
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BTW Check the killer 80s display type used for the 'Escape from New York' movie logo. Brill!
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